Is this Masterclass & Mastermind right for you?

Let me answer this way. I’m looking to work with eager coaches, professionals just starting to get their business off the ground, perhaps made it through some coaching courses, yet still struggle to attract a steady flow of clients, sign them up, and put the money in the bank without killing yourself.

I’m talking about coaches with incomes of less than $100,000 per year.

This Masterclass & Mastermind is for those of you willing and ready to double or even triple your coaching income.

If you’re currently eking out $50,000 a year, then get ready to earn $100,000 and beyond. If you’re already earning close to $100,000, why not $300,000?

Before I go into all the details, let me emphasize one obvious reason to participate in my all new masterclass: Money.

This masterclass isn’t only about being a better coach. It’s about building a better business, one with a clear brand, niche, packages, pricing, marketing, I could go on. All leading to more income.

Have questions about the coach masterclass? Click here to @sk Brent Anything


As an ICF Master Certified Coach with over twenty years of coaching and speaking experience, here's what I've learned.

"Success in any endeavor requires a master plan."

I work with coaches to help them launch, leverage, and lead a million dollar coaching business. That's my plan, and you get the best of it in this 9-week Masterclass that will help you learn how to maximize your earning potential.


I’m eager to share the 9 key elements critical to building a winning coaching business.

  • In weeks 1-3, I’ll reveal secrets to branding, niche, pricing, and marketing.
  • In weeks 4-6, we’ll talk selling, websites, and coaching presence.
  • In weeks 7-9, I’ll outline the four revenue streams to set your practice apart: book writing, speaking,  masterminds, and masterclasses.


  1. Discover your niche & brand
  2. Develop packages, pricing & biz plan
  3. Determine your marketing plan


  1. Deploy your sales strengths
  2. Design your best online presence
  3. Deepen your professional coaching 


  1. Differentiate with a book
  2. Double your speaking income
  3. Dream your multiple streams of income

How do I know it works?

I can show you how to launch with the same marketing map that helped Carol Anne McGuire brand her business and leverage her books to create the first licensing agreement with Gallup, Inc.

Or how I helped Kathie Gautille to identify a women-of-faith niche and brand her website and other marketing collateral towards greater success.

I promise to help you like I did for Alex Wong, a Singapore Strengths Coach, to leverage his hobby as a magician to create three new coaching packages, an effective pricing strategy, and a funnel using Meetup to drive traffic to his website

I'll share the strategy that propelled Anne Weber, the first strengths in France, and her coaching business, In Men We Trust, towards doubling her income.

And finally but definitely not least, I'll show you how to leverage new product development like my coaching protege, Scott Mackes, who created StrengthsMugs which has been leveraged by best selling author Michael Hyatt.

Choose from the Package that Best Fits You

5-Star $3,750

  • Online Masterclass & Lifetime Access
  • 6 Coaching Sessions
  • 1 Year of Zoom Mastermind


4-Star $2,000

  • Online Masterclass & 2 Year Access
  • 3 Coaching Sessions
  • 6 Months of Zoom Mastermind


3-Star $800

  • Online Masterclass & 1 Year Access
  • 60-minute Strategic Planning Session
  • 3 Months of Zoom Mastermind


Course Curriculum

  • 1

    Welcome to the course!

    • A message from Brent

    • How to use this course - powered by Thinkific

    • Before we begin...

  • 2

    Class #1 Discover Your Brand & Niche

    • CBBM #1 Lesson Agenda

    • Discover Your Brand & Niche Video

    • Video Slide Deck

    • 50 Hottest Niches

    • Assignment: Discover Your Coaching Niche Worksheet

  • 3

    Class #2 Develop Packages, Prices, & Business Plan

    • CBBM #2 Lesson Agenda

    • Develop Packages, Prices, & Business Plan Video

    • Video Slide Deck

    • Assignment: Yearly Business Growth Worksheet

    • Assignment: Pricing & Packages Worksheet

    • Assignment: Sample Proposal with Bundles

    • The Money Magnet Mantra

    • 2018 Sherpa Executive Coaching Survey - Fee's on p.24

  • 4

    Class #3 Determine Your Marketing Plan

    • CBBM #3 Lesson Agenda

    • Determine Your Marketing Plan Video

    • Video Slide Deck

    • Get Clients Now!™ from C. J. Hayden

    • Determine Your Marketing Plan Checklist

  • 5

    Class #4 Deploy Your Sales Strengths

    • CBBM #4 Lesson Agenda

    • Deploy Your Sales Strengths Video

    • Video Slide Deck

    • 3-Step Selling Conversation Checklist

    • Sales Strengths Overview

    • Sample Pipeline Report

    • Sample Proposal Doc

  • 6

    Class #5 Design Your Best Website

    • CBBM #5 Lesson Agenda

    • Design Your Best Website Video

    • Video Slide Deck

    • Story Websites Information Sheet

    • Story Websites Information Sheet

  • 7

    Class #6 Deepening Your Coaching Presence

    • CBBM #6 Lesson Agenda

    • Video Slide Deck

    • Approved ICF Recording of Kent's Coaching Call

    • Brent's Strengths Coach Approach Model

    • ICF Code of Ethics

    • Coaching Contract Agreement Form Sample

    • ICF Sample Coaching Agreement

    • ICF Competencies Levels Table

    • ICF Updated Core Competencies

    • ICF Client Coaching Log Template

    • Yearly Coaching Growth Worksheet

  • 8

    Class #7 Differentiating with a Book

    • CBBM #7 Lesson Agenda

    • Differentiate with a Book Video

    • Video Slide Deck

    • Book Launch Checklist

  • 9

    Class #8 Double Your Speaking Income

    • CBBM #8 Lesson Agenda

    • Double Your Speaking Income Video

    • Video Slide Deck

    • Brent O'Bannon's Strengths Workshop Executive Team Onesheet

    • Brent's Strengths Intro & Outro

    • CliftonStrengths Workshop Prep Sample

    • Microsoft StrengthsFinder Workshop Road Map

    • Pre-Program Questionnaire

    • Sample Speaking Agreement

    • Speaker Proposal Sample

    • Tips for Speakers by David Rendall

    • David Rendall Speaker Tips Recording

    • Back of the Room (BOR) Order Sheet Example

    • Speaker Workshop Evaluation Example

  • 10

    Class #9 Dream Your Mastermind & Masterclass

    • CBBM #9 Lesson Agenda

    • Dream Your Mastermind & Masterclass Video

    • Video Slide Deck

    • Create Mastermind Group

    • Breakthrough with Strengths Mastermind Notes

    • How to Create Multiple Streams of Income in Your Coaching Business with Brent O'Bannon

About the instructor

Gallup Certified Strengths Coach and Master Certified Coach

Brent O'Bannon

Brent O’Bannon is an ICF Master Certified Coach and the first GALLUP-Certified Strengths Coach in the world. He coaches and leads entrepreneurial leaders, teams, coaches and multi-million dollar companies to maximize, mobilize, and monetize their strengths for Breakthrough success. Brent is an Amazon #1 best-selling author of Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Client. His vision is to champion strengths for global excellence. He’s also a top rated Strengths Champion keynote speaker & workshop facilitator to more than 350+ organizations around the world. Brent enjoys workations and being a foodie with his wife Rhonda, team tennis, golf, and giving back to non-profit organizations. Explore Brent’s websites: and